for competitive intelligence
COMPETITIVE INTELLIGENCE (CI)
The most useful and widely applicable strategic information that will set your entire product company for success
CI is so powerful but rarely done well
LACK OF INVESTMENT
Many don’t have the facility at all
WRONG EXPERTS FOR THE JOB
Many have a product management function that is expected to cover CI
REACTIVE AND SLOW
Most are reactive and under resourced to respond to industry movements
FOCUS TOO NARROW
Most are not comprehensive and are narrowly focused on a few data points resulting in a “myth build up”
LITTLE INFORMATION LEVERAGE
Most are not integrated with the sales and product marketing organizations
Embrace your strengths and build public comparisons
DON’T BE SHY WITH FACTS
Companies can be concerned about making competitive claims publicly. Using facts, making credible claims and being up to date are keys to success.
CONTROL THE MESSAGE
Promote your strengths and control the comparison information that is publicly available.
DEVELOP CREDIBLE WEB CONTENT
Develop information rich web content to boost “vs” page SEO rankings. Pages are not only valuable to prospects but can also be used for lead harvesting.
WE ARE NOT ROBOTS
The competitive intelligence we gather for you is not the result of an algorithm, it is bespoke and finely tuned to your needs
Bespoke real-time CI delivered to your entire organization
Compare features of your product vs theirs to assist in product capability assessment and feature build out prioritization
Position your product against new competitive features and products as they are announced
PRICING AND PACKAGING
Remain competitive against the others and be immediately responsive to new pricing campaigns that they deploy
Educating your sales team to be just as expert in your product as the competitors’ with the right tools for positioning and objection handling
CI by Thought Source
PHASE 1 – ONBOARD AND BASELINE
Initially we perform a fixed fee CI baselining project
We learn about and embed with your cross departmental teams
Establishment and analysis of key competitors
COMPARE AND REVIEW
Competitive bakeoff and independent assessment
Feature breakdown, review and grading
Reference cards to educate sales to actively respond to competitive situations
“vs” web content creation to dominate SEO rankings and control public comparisons
PHASE 2 – ONGOING SUBSCRIPTION SERVICE
We proactively keep your finger on the pulse
We monitor and alert you to competitor news, deals, product features and releases, pricing and promotions
Monthly competitive summary dashboard and slides for internal distribution
NEW RELEASE ANALYSIS
New competitive product releases analyzed and reviewed
We proactively update our existing competitive bakeoff, review documentation and capability grading matrix
Update content for continuous sales enablement
“vs” web content content and positioning update
Analysis of competitive deals won/lost with associated updates to content
WHY THOUGHT SOURCE
for competitive intelligence
We become expert in third party products and consult to companies who want to innovate, transform and lead.
50+ Worldwide technology based due diligence projects.
No matter where you are, remote working is in our DNA.
WE’RE NOT YOU
We’re not clouded by your internal discussions or agendas. We act as the enterprise customers you sell to and gain intelligence.