for competitive intelligence

COMPETITIVE INTELLIGENCE (CI)

The most useful and widely applicable strategic information that will set your entire product company for success

CI is so powerful but rarely done well

LACK OF INVESTMENT

Many don’t have the facility at all

WRONG EXPERTS FOR THE JOB

Many have a product management function that is expected to cover CI

REACTIVE AND SLOW

Most are reactive and under resourced to respond to industry movements

FOCUS TOO NARROW

Most are not comprehensive and are narrowly focused on a few data points resulting in a “myth build up”

LITTLE INFORMATION LEVERAGE

Most are not integrated with the sales and product marketing organizations

Embrace your strengths and build public comparisons

DON’T BE SHY WITH FACTS

Companies can be concerned about making competitive claims publicly. Using facts, making credible claims and being up to date are keys to success.

CONTROL THE MESSAGE

Promote your strengths and control  the comparison information that is publicly available.

DEVELOP CREDIBLE WEB CONTENT

Develop information rich web content to boost “vs” page SEO rankings. Pages are not only valuable to prospects but can also be used for lead harvesting.

WE ARE NOT ROBOTS

The competitive intelligence we gather for you is not the result of an algorithm, it is bespoke and finely tuned to your needs

Bespoke real-time CI delivered to your entire organization

PRODUCT MANAGEMENT

Compare features of your product vs theirs to assist in product capability assessment and feature build out prioritization

PRODUCT MARKETING

Position your product against new competitive features and products as they are announced

PRICING AND PACKAGING

Remain competitive against the others and be immediately responsive to new pricing campaigns that they deploy

SALES ENABLEMENT

Educating your sales team to be just as expert in your product as the competitors’ with the right tools for positioning and objection handling

CI by Thought Source

PHASE 1 – ONBOARD AND BASELINE

Initially we perform a fixed fee CI baselining project

ONBOARD

We learn about and embed with your cross departmental teams

THE ENEMY

Establishment and analysis of key competitors

COMPARE AND REVIEW

Competitive bakeoff and independent assessment

FEATURE MATRIX

Feature breakdown, review and grading

OPTIONS

SALES BATTLECARDS

Reference cards to educate sales to actively respond to competitive situations

WEB CONTENT

“vs” web content creation to dominate SEO rankings and control public comparisons

PHASE 2 – ONGOING SUBSCRIPTION SERVICE

We proactively keep your finger on the pulse

ALERTS

We monitor and alert you to competitor news, deals, product features and releases, pricing and promotions

EXECUTIVE DASHBOARD

Monthly competitive summary dashboard and slides for internal distribution

NEW RELEASE ANALYSIS

New competitive product releases analyzed and reviewed

CONTENT UPDATES

We proactively update our existing competitive bakeoff, review documentation and capability grading matrix

OPTIONS

SALES BATTLECARDS

Update content for continuous sales enablement

WEB CONTENT

“vs” web content content and positioning update

WIN/LOSS ANALYSIS

Analysis of competitive deals won/lost with associated updates to content

WHY THOUGHT SOURCE

for competitive intelligence

CREATIVE TECHNOLOGISTS

We become expert in third party products and consult to companies who want to innovate, transform and lead.

EXPERIENCE

50+ Worldwide technology based due diligence projects.

GLOBAL

No matter where you are, remote working is in our DNA.

WE’RE NOT YOU

We’re not clouded by your internal discussions or agendas.  We act as the enterprise customers you sell to and gain intelligence.