The most creative, immersive and intelligent lead attraction platform for your products
THE WEBSITE LEADS YOU CURRENTLY GATHER ARE A WASTE OF TIME
Marketing teams do the same thing as each other
Generic content like whitepapers, market guides and e-books are not efficient ways of investing budget
Your competitors are doing the same thing with very similar content. Prospects will only go to one of you to download it.
LOW QUALITY LEADS
Leads gathered do not necessarily mean that a prospect is motivated to buy. They may simply just want the content and nothing more.
WRONG END OF THE FUNNEL
Leads gathered this way are highly unlikely to convert as they are at the outer edge of the funnel.
WASTE OF RESOURCES
You will get leads, but they will distract valuable sales resource to qualify and then build a converting sale.
FORM FILLS MEAN LEADS, RIGHT?
GARBAGE IN GARBAGE OUT
Without intelligence, 99.9% of forms used today on landing pages get the most basic, unqualified information, most of which is made up by the visitor.
BUT WHAT IF THERE WERE MORE QUESTIONS?
Prospects have absolutely no reason to answer truthfully which means the lead quality is already poor.
So how do you boost lead quality without scaring off prospects by asking too many questions?
DON’T MAKE HARD WORK
Stop making prospects interpret which products are right for them. Make the right product obvious.
CUSTOM VALUABLE CONTENT
Prospects crave custom content that has been created specifically for them.
GET RELEVANT INFORMATION
If prospects see value in giving you real information about themselves, lead quality will increase.
Use validation techniques to ensure that information gathered is real and that leads are appropriately compliant (export etc)
WE TRANSFORM WHERE LEADS ENTER YOUR FUNNEL
Our perspective on obtaining valuable leads
The customer is helped to understand a customized solution to their problem
The customer is engaged on your site and not provided with heavy content to consume “out of band”
An understanding of the customer can be gathered for a reason that is justified in the prospect’s mind
LESS HUMAN INTERACTION
Human interaction doesn’t need to scale at the rate of leads inbound.
Tight integration with sales and marketing automation systems enabling expedited lead distribution and deal forecasting
TO ATTRACT QUALITY LEADS, YOU NEED TO PROVIDE THEM WITH GENUINE VALUE IN RETURN FOR THEIR TIME AND INFORMATION
Giving prospects value
Provide your prospects with the value of helping them proactively achieve (typically) time consuming tasks involved with internal justification, purchasing and implementation
Using technical requirements gathered, custom reference architectures can be automatically provided
BILL OF MATERIALS
Based on information gathered, ordering can be simplified by building recommended BOMs based on scale, location and fault tolerance requirements
Business case formulation is a regular ask of technical buyers who are often not versed in building justification for investment
ROI AND TCO ANALYSIS
Assist procurement and finance buyers with specific projections for investment value
FUTURE STATE RECOMMENDATIONS
Using knowledge of information gathered, recommend feature roll-out roadmaps with associated business benefits for the prospect
AND BY THE WAY
Don’t treat every prospect the same way
EACH PROSPECT IS UNIQUE
and Hot Prospect can treat them to their very own experience
Each buyer has their own priorities be it technical, functional, or cost-benefit.
Help prospects get information they need based on their urgency “just looking”, “shortlisting”, “looking for options” or “ready to buy”
Assist in building prospect’s buyer journey by recognizing past visits, and nuancing experience for associated colleagues
Determine priorities and add to prospect profile utilizing other inputs available using features like site search terms
FOUR STAGE LEAD QUALITY AND COMPLIANCE FILTERING
Our ML based algorithms provide unmatched lead filtering so that only the most relevant contact details reach your sales team
Source IP and network location determination
BUSINESS DETAILS ONLY
Commercial email address enforcement and validation to reduce the use of “burner” accounts
Assets delivered via valid email address provided utilizing one-time, expiring links to prevent unlawful content sharing
Guard against leads from blacklisted countries and enforce export compliance based on your products’ classification
AMP UP INTEREST WITH HOT PROSPECT
Thought Source can help you with messaging and digital asset creation to drive awareness of your new market changing experience. We can even help with gamification techniques to really drive use.
WHITE LABEL TO YOUR CHANNEL
Why not offer your channel partners the ability to brand their own version of your Hot Prospect implementation. They will appreciate the unique facility that you are providing to help their business (and yours).
Use Hot Prospect on your trade show booth in order to tech prospects about your products and capture far more information than the usual “badge scan” data.
We get to know your product offerings
Leverage existing and build new customer definitions
We develop a story board of lead interaction digital data gathering
MONTHLY SUBSCRIPTION INCLUDES
Dashboarding, KPI and executive level slideware delivered monthly
We provide the hosted platform ensuring uptime and a high-quality experience
We wireframe an immersive, interactive view for the prospect
Build API integrations with any of your Marketing and Sales automation platforms
Engineer custom templatized valuable content for the prospect to takeaway
WHY THOUGHT SOURCE
for creative lead gathering
We become expert in third party products and consult to companies who want to innovate, transform and lead.
WE’VE SEEN SUCCESS
We have a proven history in designing and implementing transformative lead gathering systems for product companies.
We handle it all be it strategy, design, and implementation.
WE’VE BEEN THERE TOO
Thought Source is built from firsthand experience gained when we were in roles just like yours.