Hot Prospect

The most creative, immersive and intelligent lead attraction platform for your products

THE WEBSITE LEADS YOU CURRENTLY GATHER ARE A WASTE OF TIME

PROBLEM 

Marketing teams do the same thing as each other

Generic content like whitepapers, market guides and e-books are not efficient ways of investing budget

RED OCEAN

Your competitors are doing the same thing with very similar content.  Prospects will only go to one of you to download it.

LOW QUALITY LEADS

Leads gathered do not necessarily mean that a prospect is motivated to buy.  They may simply just want the content and nothing more.

WRONG END OF THE FUNNEL

Leads gathered this way are highly unlikely to convert as they are at the outer edge of the funnel.

WASTE OF RESOURCES

You will get leads, but they will distract valuable sales resource to qualify and then build a converting sale.

FORM FILLS MEAN LEADS, RIGHT?  

GARBAGE IN GARBAGE OUT

Without intelligence, 99.9% of forms used today on landing pages get the most basic, unqualified information, most of which is made up by the visitor.

BUT WHAT IF THERE WERE MORE QUESTIONS?

Prospects have absolutely no reason to answer truthfully which means the lead quality is already poor.

LEAD QUALITY

So how do you boost lead quality without scaring off prospects by asking too many questions?

DON’T MAKE HARD WORK

Stop making prospects interpret which products are right for them.  Make the right product obvious.

CUSTOM VALUABLE CONTENT

Prospects crave custom content that has been created specifically for them.

GET RELEVANT INFORMATION

If prospects see value in giving you real information about themselves, lead quality will increase.

AUTOMATICALLY VERIFY

Use validation techniques to ensure that information gathered is real and that leads are appropriately compliant (export etc)

WE TRANSFORM WHERE LEADS ENTER YOUR FUNNEL

VALUABLE LEADS

Our perspective on obtaining valuable leads

CUSTOM SOLUTION

The customer is helped to understand a customized  solution to their problem

ENGAGE ONLINE

The customer is engaged on your site and not provided with heavy content to consume “out of band”

ACCURATE DETAIL

An understanding of the customer can be gathered for a reason that is justified in the prospect’s mind

LESS HUMAN INTERACTION

Human interaction doesn’t need to scale at the rate of leads inbound.

INTEGRATE SYSTEMS

Tight integration with sales and marketing automation systems enabling expedited lead distribution and deal forecasting

TO ATTRACT QUALITY LEADS, YOU NEED TO PROVIDE THEM WITH GENUINE VALUE IN RETURN FOR THEIR TIME AND INFORMATION

Giving prospects value

Provide your prospects with the value of helping them proactively achieve (typically) time consuming tasks involved with internal justification, purchasing and implementation

REFERENCE ARCHITECTURES

Using technical requirements gathered, custom reference architectures can be automatically provided

BILL OF MATERIALS

Based on information gathered, ordering can be simplified by building recommended BOMs based on scale, location and fault tolerance requirements

BUSINESS CASES

Business case formulation is a regular ask of technical buyers who are often not versed in building justification for investment

ROI AND TCO ANALYSIS

Assist procurement and finance buyers with specific projections for investment value

FUTURE STATE RECOMMENDATIONS

Using knowledge of information gathered, recommend feature roll-out roadmaps with associated business benefits for the prospect

AND BY THE WAY

Don’t treat every prospect the same way

EACH PROSPECT IS UNIQUE

and Hot Prospect can treat them to their very own experience

BUYER TYPE

Each buyer has their own priorities be it technical, functional, or cost-benefit.

MOTIVATION

Help prospects get information they need based on their urgency “just looking”, “shortlisting”, “looking for options” or “ready to buy”

RETURN VISITOR

Assist in building prospect’s buyer journey by recognizing past visits, and nuancing experience for associated colleagues

BEHAVIOR INTELLIGENCE

Determine priorities and add to prospect profile utilizing other inputs available using features like site search terms

FOUR STAGE LEAD QUALITY AND COMPLIANCE FILTERING

Our ML based algorithms provide unmatched lead filtering so that only the most relevant contact details reach your sales team

GEOLOCATION

Source IP and network location determination

BUSINESS DETAILS ONLY

Commercial email address enforcement and validation to reduce the use of “burner” accounts

VALIDATION LOOP

Assets delivered via valid email address provided utilizing one-time, expiring links to prevent unlawful content sharing

EXPORT COMPLIANCE

Guard against leads from blacklisted countries and enforce export compliance based on your products’ classification

AMP UP INTEREST WITH HOT PROSPECT

PROMOTE

Thought Source can help you with messaging and digital asset creation to drive awareness of your new market changing experience.  We can even help with gamification techniques to really drive use.

WHITE LABEL TO YOUR CHANNEL

Why not offer your channel partners the ability to brand their own version of your Hot Prospect implementation.  They will appreciate the unique facility that you are providing to help their business (and yours).

TRADE SHOWS

Use Hot Prospect on your trade show booth in order to tech prospects about your products and capture far more information than the usual “badge scan” data.

Our Process

DEEP DIVE

We get to know your product offerings

PERSONAS

Leverage existing and build new customer definitions

STORYBOARD

We develop a story board of lead interaction digital data gathering

MONTHLY SUBSCRIPTION INCLUDES

MEASURE

Dashboarding, KPI and executive level slideware delivered monthly

MAINTAIN

We provide the hosted platform ensuring uptime and a high-quality experience

WIREFRAME

We wireframe an immersive,  interactive view for the prospect

INTEGRATE WORKFLOWS

Build API  integrations with any of your Marketing and Sales automation platforms

CUSTOM(ER) TAKEAWAY

Engineer custom templatized valuable content for the prospect to takeaway

WHY THOUGHT SOURCE

for creative lead gathering

CREATIVE TECHNOLOGISTS

We become expert in third party products and consult to companies who want to innovate, transform and lead.

WE’VE SEEN SUCCESS

We have a proven history in designing and implementing transformative lead gathering systems for product companies.

IN-HOUSE EVERYTHING

We handle it all be it strategy, design, and implementation.

WE’VE BEEN THERE TOO

Thought Source is built from firsthand experience gained when we were in roles just like yours.