Why You Need to Funnel Screen
Improving sales lead quality is often thought to be only about numbers. There’s a great YouTube video by Jack Conte, the CEO of Patreon about how to increase productivity that you should check out at https://www.youtube.com/watch?v=5EuWCFCgy58 where he speaks about how important it is to try lots of things and publish lots of content because knowing which will stick and work out is a numbers game. It’s really difficult to know what song, video or book will be a hit, so make sure you create lots and be prolific. This way, the likelihood of a hit will increase.
The actor Michael Caine has a similar philosophy where he will “choose the great roles, and if none of these come, I choose the mediocre ones, and if they don’t come, I choose the ones that pay the rent.” A good example of this is how he reflects upon his role in Jaws: The Revenge from 1987, where he said “I have never seen it, but by all accounts, it is terrible. However, I have seen the house that it built, and it is terrific.”
Life is about funnels
What this means is that success in so many areas of life comes down to a numbers game. You need to create lots of content, gather the details of lots of people, have lots of visitors to your website (thousands), just to reach an outcome of a few conversions.
In a sales context and working with potential customers this is just as applicable. You need to handle thousands of leads to get a few results. The trouble is, this is tedious and time-consuming. What if you could improve the quality of leads to give you a greater quantity at the Action end of the sales funnel shown here?
Here at Thought Source, we have created Funnel Screen, which helps you get higher quality leads from your Sales Funnel – from the point of entering information, as well as letting you know which leads to focus on sooner. This means you can spend your time and effort more wisely with more insight, giving you a better yield from lead to a sale.
Give Funnel Screen a try now, at https://www.thoughtsourceconsulting.com/funnel-screen or continue reading to learn why we think Funnel Screen is so important.
Getting People into Your Funnel
In your web site, you may have content that you use as an encouragement for prospects to provide their details. This may include things such as licensed content, white papers or other details about your company and offerings. (Making that content engaging, unique and providing value is, of course, another story, which we will cover another time) Unfortunately, most companies don’t provide any filtering about whether this information is valid or not. Nothing is stopping the person entering made up or wrong information. This is because many people just want the information, and don’t want to be contacted by a sales representative.
The result of this is that people end up with the information they were seeking that your team has created, without you receiving accurate information that you expect to receive in exchange.
Your sales funnel needs to have quality leads
Your Sales Funnel is the way new company revenue starts its journey from someone interested in what you offer to closing that sale. The people who enter this funnel must provide useful and accurate information. If information is no good at this point, as they say, garbage in, garbage out. If lead information is low quality at the point of entry, it will not get any better without significant effort – an effort that could be spent on following up quality leads.
Funnel Screen helps you to dramatically improve your lead quality by working out how useful the information someone provides is. We work through and analyse the details provided and let you know if it looks like someone is a legitimate potential customer or someone who isn’t real and is just making up information to get past a gate on a website.
Funnel Screen gives you the information to make informed decisions about prospects, in near real-time – not after the fact. Give it a try at https://www.thoughtsourceconsulting.com/funnel-screen
Fixing errors at the point of entry
There are a variety of lead enrichment technologies out there that work well and integrate with industry-leading CRMs. However, they tend to work after the fact and don’t let you interact with a user when they enter information. This means you lose the opportunity to get the correct information at the point of entry.
Funnel Screen works on submission of contact details and gives you a result back after the button click. This means you can do innovative things like score a user’s details and determine if they are using their work address, are they on a corporate network, do they have a title that typical buyers have, etc? This way, if someone provides information that is not useful, you can ask for revisions to make sure the information is accurate.
Providing quality control at this stage means you have immediately better-quality lead information filling your funnel, which improves your chances of converting leads to a sale. If you try Funnel Screen at https://www.thoughtsourceconsulting.com/funnel-screen you will see that you get back information that gives you flexibility to tailor a response based on what people enter.
Use your sales team’s time effectively
Funnel Screen can integrate with your Customer Relationship Management (CRM) software so that when a lead enters information on a form, a new lead is created in your CRM. In addition to this, the CRM is enriched with information from Funnel Screen, so that your sales team can assess the information about the lead quality and geographically, where they are.
Your sales team can use their precious time much more effectively by engaging with leads that have high scores and are more likely to convert to a customer. With Funnel Screen they will not only have higher quality leads in the CRM, but the team will also be able to work out which are “hot” leads and be able to focus on those first.
Have a head start on prospects before you make first outreach
Funnel Screen provides your sales team with legitimate, quality leads with a score to let them determine the quality and relevance of a lead, along with background information about the person’s company. This lets your sales team be prepared before the first outreach with a prospect.
You can use Funnel Screen anywhere
When it comes to CRM integration, we can work with you on integrating into your CRM of choice. We have already integrated with Salesforce Sales Cloud.
Give Funnel Screen a try at https://www.thoughtsourceconsulting.com/funnel-screen